How many words should a blog post contain?

There are many gurus that claim to know how many words a post should have. The truth is that there is no single, tried-and-true answer. There are good reasons to have both short and longer blog posts. Therefore, the best answer is likely to be a combination of all three. This is especially true if your blog follows parrotfish dive.

1. Short Blog Posts

Blog posts should be kept to under 500 words. This allows readers with short attention spans to read and also gives you an opportunity update readers about something interesting. It’s great for reading while waiting at the doctor’s or taking a quick break. It’s quick and to-the-point so that they can get on with your call to actions.

  • Curated You gather the content that you feel is most relevant to your audience and then write a short introduction or blurb about it.
  • Product Announcements These do not always require a lengthy post. Sometimes you can just announce that the product has been released or that it’s good. You might also link to where customers can purchase it, which is more common than a lengthy sales page.

This kind of blogging has proven to be very profitable for many. Seth Godin, a true proponent for short posts that get to the point, is undoubtedly a success story. There are several types of

2. Medium-Length Blog Post

This is what gurus swear by. It is standard practice in the industry to write posts between 500 and 1,000 words. Some platforms suggest that you limit your posts to 600 words. This is because it can be considered too lengthy and may lead to you being off-topic. A limit on the word count of your posts can help you remain focused.

  • How To This type of blog describes how to do something unique. Sometimes, it uses images to communicate the message.
  • Informational– Many times, you can share information with your audience in the medium-length posts.

These are the most common categories for blog posts. They’re the ideal length to tell a story and share information. supports the medium-length post.

3. Long Blog Posts

This post is over 2000 words and is often considered more authoritative. However, they are also great for SEO. Google will respect authority pages over niche blogs with thousands upon thousands of pages. It is possible to write longer posts (up to 3500 words) that will be more useful for your audience as well as search engines.

  • Case Studies– These case studies must be long, as you are telling a story that goes deeper. Too short case studies will not tell the entire story.
  • Annual Reports If you are able to create an annual business report for a large enough company, posting it to your blog for your readers is a great way to post content that will appeal your audience.

Neil Patel is the founder of KISSmetrics. He loves long form blogs and it works well for him as well as many other bloggers. But it is important to stay on the same topic and not change the subject. It is also important to write well enough to maintain the reader’s interest. You’ll never run out of topics to write about on your blog. If you are unable to come up with any other topic, grab and write a blog post about it.

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